NetEnt Pairs with Jockey to Release New Sports Branded Slot
The online casino software group, NetEnt has moved into a new realm by signing a deal to create a sports branded product. The group joined hands with the highly decorated jockey, Peter Scudamore to release a new video slot game. The licensed title will be called Scudamore’s Super Stakes and will go live just in time for the 2018/2019 National Hunt horseracing season. Highlights of this season include the Grand National at Aintree and the Cheltenham Festival.
The new slot game will use Scudamore’s image rights and will boast themed in-game features and racing content from famous races in his 15-year riding career. Scudamore will also lend his voice to the game during the free spins feature.
The director of game products at NetEnt, Bryan Upton said that as one of the most revered jockeys and horse racing personalities of all time, Peter Scudamore is the perfect personality for NetEnt to partner with to launch its first sports-themed branded title.
“This is a landmark product for NetEnt and we are sure slots players and racing fans will be thrilled with the results when the game launches next year,” he added.
Also commenting on the new game which is causing much excitement in the online casino industry, was Peter Scudamore himself.
“From our conversation, NetEnt’s commitment to innovation and passion for creating fantastic products was clear,” he said. “I am delighted we are joining forces to launch a new slots game that will capture the unbeatable, exhilarating racing experience.”
If there is anyone who can convey the excitement of horse racing to the online gambling public, it is Peter Scudamore (also known as ‘Scu’). In his long career as a rider, he recorded a staggering 1,6798 wins. After his retirement as a jockey, he became a very successful horse trainer, and today he is revered as one of the industry’s most respected racing experts. Scudamore has received an MBE (Most Excellent Order of the British Empire) for his services to the sport of horse racing.
The new game will join NetEnt’s ever-growing list of branded slot games such as Planet of the Apes slot, Guns ‘n Roses slot and the upcoming Vikings slot.
